Terms, plainly stated.
Please read these terms carefully before using our services. They govern your access to Whitelabels.com and everything connected to it.
Whitelabel Technology Services Agreement
Last Updated: 9 September 2026
Welcome to Whitelabels.com. These Terms and Conditions outline how we work together. Please read them carefully before using the Platform or purchasing any Services. By completing the registration process, making a payment, or using the Services, you agree to these Terms. If you have any questions, please contact us before proceeding. Where the Operator has also entered into a separate written Whitelabel Technology Services Agreement with the Provider, that agreement, including its schedules and annexes, prevails over these Terms to the extent of any conflict.
1. Definitions and Interpretation
1.1 Definitions
To ensure clarity, the following terms have the meanings set out below:
“Agreement” means these Terms and Conditions, including any schedules, annexes, and amendments.
“Provider”, “We”, “Us”, “Our” means the entity responsible for the Whitelabels.com platform and providing the technology solution, together with its affiliates.
“Operator”, “You”, “Your” means the individual or legal entity that registers on the Platform to obtain and operate a Whitelabel Solution.
“Platform” means the Whitelabels.com website, configurator, back-office tools, and all associated technology and infrastructure.
“Whitelabel Solution” means the complete branded online gaming technology solution provided by the Provider to the Operator, including the website technology, gaming content integrations, payment processing integrations, player management systems, and all associated features and tools.
“Brand” means the Operator’s online gaming business as configured and operated through the Platform, including its domain(s), visual identity, End User-facing website, and all associated commercial activities.
“Gaming License” means a gaming license held by a License Provider and made available to the Operator through the Platform, or a gaming license held directly by the Operator.
“End Users” or “Players” means individuals who register, access, or use the Operator’s branded gaming website.
“GGR” (Gross Gaming Revenue) means total bets placed by End Users minus winnings paid out, before deduction of fees or expenses.
“NGR” (Net Gaming Revenue) means GGR less Bonus Costs.
“Net Revenue” means NGR less Payment Fees, Supplier Fees, and Refunds. Net Revenue is the basis on which the Revenue Share is calculated.
“Bonus Costs” means the aggregate of (a) GGR generated from bets funded by bonus balance; (b) bonus amounts converted to real-money balance; and (c) the cash value of prizes, rewards, and payouts awarded under any gamification, tournament, leaderboard, missions, or loyalty programme.
“Payment Fees” means the payment processing fees applicable to End User deposits and withdrawals.
“Supplier Fees” means the casino and sportsbook content, data, and game-provider fees payable to third-party suppliers in connection with the Brand.
“Refunds” means amounts returned to End Users in respect of deposits or transactions, other than winnings paid out.
“Chargebacks” means transactions reversed by a payment service provider, card scheme, or issuing bank at the request of an End User or their bank.
“Revenue Share” means the amount payable to the Provider, calculated on Net Revenue, as set out in Section 5.
“Setup Fee” means the one-time fee payable upon registration, as displayed during the configuration process at checkout.
“Product Features Fee” means the recurring monthly fee for the features selected by the Operator.
“Restricted Territories” means jurisdictions where online gaming or the marketing thereof is prohibited or restricted under applicable law, or where a specific local license is required.
“Intellectual Property” means all patents, trademarks, copyrights, trade secrets, software, databases, designs, and other proprietary rights.
“Confidential Information” means non-public information shared between the parties in connection with this Agreement.
“Settlement” means the monthly financial reconciliation and payment process by which the Provider, having collected revenue on behalf of the Operator through the Platform, calculates all applicable fees, costs, and deductions, and remits the remaining balance to the Operator in accordance with Section 5.
“License Provider” means a third-party entity that holds a valid gaming license issued by an applicable gaming authority, and whose licensing services are made available to Operators through the Platform.
“Effective Date” means the date the Operator completes registration and payment.
1.2 Interpretation
References to Sections are to sections of these Terms. Headings are for convenience only. Singular includes plural and vice versa. “Including” means “without limitation.” Where the Operator has entered into a separate written Whitelabel Technology Services Agreement with the Provider, that agreement, including its schedules and annexes, prevails over these Terms in the event of any conflict or inconsistency.
2. Services and Roles
2.1 Provider Services
The Provider is a technology solutions provider. Through the Platform, we supply the Operator with the tools and infrastructure needed to launch and operate an online gaming brand:
- (a) A fully branded online gaming website built through the Platform’s configurator;
- (b) Facilitation of the connection between the Operator and third-party License Providers, enabling the Operator to select a gaming license through the Platform’s configurator, or to integrate its own existing gaming license. The Provider does not hold, issue, or assume any responsibility for any Gaming License, nor for how the Operator chooses to operate its brand;
- (c) Integration with a portfolio of game providers, including casino, live dealer, sports betting, virtual sports, live streaming, and other gaming content;
- (d) Integration with licensed payment processors for the acceptance of End User deposits and the processing of withdrawals;
- (e) Player account management systems;
- (f) Back-office tools including reporting, analytics, player management dashboards, and CRM features;
- (g) Technical hosting, infrastructure, security, and ongoing software maintenance;
- (h) Customer support tools and infrastructure.
The Provider’s role is that of a technology and infrastructure supplier. The above is made available to enable the Operator to build and grow its online gaming business.
2.2 The Operator’s Role
The Operator is responsible for operating the Whitelabel Solution as an online gaming business. This includes:
- (a) Creating and managing the brand identity through the Platform’s configurator;
- (b) Marketing, advertising, and promotional activities to acquire and retain End Users;
- (c) Managing player engagement, bonus strategies, and CRM activities through the tools provided;
- (d) Overseeing the day-to-day operation of the branded gaming website;
- (e) Ensuring compliance with all applicable laws and regulations in the jurisdictions where the Operator conducts business;
- (f) Monitoring performance, player activity, and financial results through the back-office dashboards.
2.3 Our Commitments to You
We take our role seriously and are committed to supporting the Operator’s success. As part of this commitment, the Provider shall:
- (a) Use reasonable efforts to maintain the Platform’s availability, security, and performance;
- (b) Provide timely software updates, security patches, and platform improvements;
- (c) Process financial settlements in accordance with the timelines set out in Section 5;
- (d) Provide transparent monthly reporting on GGR, Bonus Costs, NGR, Net Revenue, Revenue Share, and any applicable deductions through the back-office dashboard;
- (e) Respond to Operator support inquiries within reasonable timeframes;
- (f) Continuously invest in the quality, reliability, and standards of the technology platform;
- (g) Treat all Operators fairly and in good faith.
2.4 Domains
The Operator may set the web address for its brand in one of two ways:
- (a) Buy a domain through the Provider. During onboarding the Operator can select and purchase a domain directly through the Provider’s portal, from the options presented at the time. Some domains are included at no additional cost; others (such as premium or .com domains) carry an annual fee that is displayed before purchase. The Provider registers and configures these domains for the Operator.
- (b) Connect a domain the Operator already owns. Where the Operator’s registrar supports automated connection, the Provider connects the domain automatically: the Operator signs in to its own registrar and approves the connection, the Operator’s credentials are never disclosed to the Provider, and the domain is not transferred and remains owned by the Operator. Where automated connection is not supported, the Operator completes the connection manually using the DNS records supplied by the Provider; these changes may take up to 48 hours to propagate.
2.5 Service Updates
We are continuously working to improve the Platform. From time to time, we may update, improve, or modify the Services. We will make reasonable efforts to notify the Operator of significant changes in advance.
2.6 Third-Party Integrations
The Platform integrates with third-party providers for games, payments, verification, and analytics. Their availability is subject to their own terms and may change. The Provider is not responsible for third-party service interruptions.
2.7 Non-Exclusivity
This Agreement is non-exclusive. The Provider may enter into similar agreements with any number of operators, including operators in the same markets or targeting the same audiences. The Operator has no right to exclusivity over any jurisdiction, market, or segment.
3. Licensing and Jurisdictions
3.1 The Gaming License
The Provider’s role is limited to the provision and maintenance of the Platform and related technology services. It does not hold or issue gaming licenses itself, but facilitates the connection between the Operator and the relevant License Provider. The Provider does not manage, control, or bear any responsibility for any Gaming License, nor does it act as a license holder, co-license holder, or agent of any License Provider. All regulatory, compliance, and licensing matters rest exclusively with the Operator and the relevant License Provider.
3.2 Scope of the Gaming License
The Gaming License, held by the relevant License Provider, authorizes the provision of online gaming services in accordance with the laws of the issuing jurisdiction. Online gaming regulations differ from country to country, and a Gaming License may not cover every market worldwide. The Operator should ensure it has a clear understanding of the regulatory landscape of the jurisdictions in which it plans to operate.
The Operator may select a License Provider from the options available on the Platform at the time of configuration, or may integrate its own existing gaming license, subject to the Provider’s technical compatibility requirements.
3.3 Operator’s Responsibilities
The Operator manages its own business activities. In particular, the Operator shall:
- (a) Attain comprehensive awareness of the legal and regulatory environment in its target jurisdictions;
- (b) Where a jurisdiction requires a specific local license or registration for the offering of online gaming services, obtain and maintain such license or registration;
- (c) Ensure that all business activities, including operations, marketing, and player engagement, are conducted in compliance with applicable laws and regulations;
- (d) Where applicable, implement appropriate measures to avoid directing activities towards jurisdictions where online gaming may not be permitted;
- (e) Ensure that its activities do not target minors or vulnerable persons;
- (f) Keep the Provider informed of any regulatory inquiry or legal matter that may relate to the Whitelabel Solution.
3.4 Jurisdictional Disclaimer
The Provider supplies the technology solution only. The Provider does not hold, manage, control, or assume any responsibility for any Gaming License, and does not assess, approve, or verify the jurisdictions in which the Operator operates or markets its services. The Operator is best placed to understand its own target markets and to ensure its activities are conducted in accordance with applicable laws. By entering into this Agreement, the Operator expressly acknowledges that the Provider bears no responsibility whatsoever for the Operator’s regulatory compliance, jurisdictional choices, or licensing arrangements, and the Operator agrees to hold the Provider harmless from any claims, costs, or liabilities arising therefrom.
3.5 Provider’s Protective Rights
To protect the integrity of the Platform and the interests of all parties, the Provider may need to:
- (a) block or restrict access to the Whitelabel Solution from any jurisdiction;
- (b) request that the Operator immediately cease or adjust its activities in specific markets;
- (c) request evidence of the Operator’s regulatory compliance and Gaming License status;
- (d) implement additional technical measures, including geo-blocking and IP restrictions;
- (e) temporarily or permanently disconnect the Operator’s Whitelabel Solution from the Platform if the Provider reasonably believes the Operator’s activities may compromise the Platform, other operators, or the Provider’s business relationships;
- (f) suspend or restrict access to back-office tools, reporting, or settlement functions pending resolution of any compliance concern.
The Provider will aim to communicate such measures in a timely manner, but is not required to provide prior notice where immediate action is necessary.
3.6 Independent Advice
Nothing in these Terms constitutes legal or regulatory advice. We recommend that the Operator seeks independent professional counsel regarding its activities and obligations.
3.7 Sanctions Compliance
The Operator represents and warrants that neither it, nor its owners, directors, officers, or affiliates appear on any international sanctions list, including those maintained by OFAC, the European Union, the United Kingdom, or the United Nations. The Operator shall not direct activities towards sanctioned individuals, entities, or jurisdictions. The Operator shall notify the Provider immediately if it becomes aware of any sanctions-related concern.
3.8 Anti-Bribery and Anti-Corruption
The Operator shall comply with all applicable anti-bribery and anti-corruption laws. The Operator shall not, directly or indirectly, offer, promise, or authorize any improper payment or benefit to any government official, regulatory authority, or any other person in connection with the Whitelabel Solution.
4. Operator Obligations
4.1 General
To keep our collaboration running smoothly, the Operator shall:
- (a) conduct all activities professionally and in compliance with applicable laws;
- (b) keep registration information accurate and up to date;
- (c) maintain the security of account credentials;
- (d) not engage in fraudulent, deceptive, or illegal activities;
- (e) cooperate with reasonable requests from the Provider;
- (f) act in good faith and avoid actions that could harm the Provider’s reputation or the Platform.
4.2 Marketing Standards
The Operator’s marketing is its own responsibility, but a few standards apply:
- (a) follow applicable advertising standards and regulations;
- (b) do not target minors or vulnerable persons;
- (c) include responsible gambling messages where appropriate;
- (d) do not make misleading or unsubstantiated claims;
- (e) accurately represent the nature of the services;
- (f) respect third-party intellectual property rights.
4.3 Cooperation
Good communication benefits both sides. The Operator shall:
- (a) follow reasonable Provider instructions regarding the Whitelabel Solution;
- (b) provide information or materials when requested;
- (c) respond to compliance inquiries in a timely manner;
- (d) report any suspicious activity, complaints, or regulatory inquiries to the Provider.
4.4 Restrictions
The Operator agrees to use the Platform and Whitelabel Solution as intended under this Agreement. In particular, the Operator shall:
- (a) process all End User payments through the Platform;
- (b) handle End User personal data within the Platform environment;
- (c) respect the integrity of the Platform systems and infrastructure;
- (d) ensure the Whitelabel Solution is not used in connection with unlawful activities;
- (e) not distribute harmful software through the Platform or any associated channels.
4.5 Sub-Partners and Affiliates
The Operator may engage sub-partners, affiliates, or third-party marketers to promote the Whitelabel Solution. The Operator remains fully responsible for the acts and omissions of any such third parties as if they were the Operator’s own. The Operator shall ensure that all sub-partners comply with the terms of this Agreement.
4.6 Independent Operation
The Operator operates its business independently and at its own discretion. The Provider does not supervise, direct, or oversee the Operator’s day-to-day activities, business decisions, or operational choices. The Operator acknowledges that it is solely responsible for the management and conduct of its business.
4.7 Operator Representations and Warranties
By registering on the Platform, the Operator confirms that:
- (a) it is a duly established legal entity or an individual with full legal capacity;
- (b) the person accepting these Terms has the authority to bind the Operator;
- (c) the Operator and its beneficial owners have no criminal convictions related to fraud, money laundering, terrorism financing, or gambling offences;
- (d) the Operator is not currently subject to any regulatory investigation or legal proceeding that could affect its performance under this Agreement;
- (e) all registration information is true, accurate, and complete;
- (f) the Operator will notify the Provider promptly if any of these circumstances change.
4.8 Operator’s Structure
The Operator is solely responsible for its own corporate structure, ownership arrangements, and internal organization. The Provider has no involvement in or obligation to review the Operator’s corporate affairs.
4.9 Publicity and Public Statements
The Operator shall not, without the Provider’s prior written consent:
- (a) issue any press release or public statement referencing the Provider, the Platform, or the Gaming License;
- (b) disclose the terms of this Agreement publicly;
- (c) use the Provider’s name or trademarks in public-facing materials beyond the Whitelabel Solution itself;
- (d) make public claims regarding the licensing status of the Whitelabel Solution.
Unauthorized statements causing reputational harm may be treated as a serious matter under Section 12.4.
4.10 Operator’s Records
The Operator manages its own business documentation and records in accordance with its own internal policies and applicable legal requirements. The Provider maintains records solely in relation to the Platform’s technical operations and the services provided under this Agreement.
4.11 Third-Party Arrangements
Any agreements, contracts, or arrangements entered into by the Operator with third parties in connection with its business are exclusively between the Operator and such third parties. The Provider is not a party to, and assumes no responsibility or liability for, any such arrangements.
5. Fees and Payment
5.1 Setup Fee
A one-time Setup Fee is payable at checkout as displayed during the configuration process. The Setup Fee is non-refundable.
5.2 Product Features Fee
A monthly Product Features Fee applies for the features selected by the Operator. Payment is required before features are activated. If a payment is missed, the Provider may disable the corresponding features until the matter is resolved.
5.3 Revenue Share and Settlement
The Provider collects, on behalf of the Operator, all revenue generated through the Operator’s brand on the Platform. All such revenue belongs to the Operator, subject to the Provider’s right to retain the amounts set out below:
- (i) the Revenue Share, payable to the Provider for the technology solution and associated services, calculated as twenty percent (20%) of the Net Revenue generated by the Operator’s Brand;
- (ii) any other amounts owed by the Operator to the Provider under these Terms.
Net Revenue is calculated each month as follows:
- GGR = total bets less winnings;
- NGR = GGR less Bonus Costs;
- Net Revenue = NGR less Payment Fees, Supplier Fees, and Refunds;
- Net Revenue is then distributed twenty percent (20%) to the Provider and eighty percent (80%) to the Operator.
Payment Fees, Supplier Fees, and Refunds are deducted before distribution and are therefore borne by both parties pro rata to their respective shares.
Bonus Cap. Bonus Costs shall not exceed forty percent (40%) of GGR in any month. Where the Operator awards Bonus Costs in excess of that threshold, the excess is excluded from the calculation of NGR and is instead deducted in full from the Operator’s share. Where the excess exceeds the Operator’s share for that month, the balance carries forward and is deducted from the Operator’s share in subsequent months until extinguished.
After all applicable deductions, the Provider remits the remaining balance to the Operator as the Settlement. All calculations are based on the Provider’s reporting systems and reflected transparently in the monthly reports made available through the back-office dashboard.
If the Operator’s brand generates a negative result in any given month (meaning total costs and deductions exceed the revenue generated), no Settlement shall be made to the Operator for that month. Any negative balance shall carry forward to the following month or months, and shall be fully recovered from future positive results before any new Settlement is calculated. Settlement to the Operator will only resume once all accumulated negative balances have been fully offset.
5.4 Payment Terms
- (a) All financial settlements shall be in USD unless otherwise agreed;
- (b) the Provider shall calculate the Settlement within thirty (30) days after each calendar month-end, and shall remit any amount due to the Operator within fourteen (14) days following the completion of the calculation;
- (c) payments shall be made through such methods as the Provider may make available from time to time;
- (d) all amounts are exclusive of applicable taxes, which are the Operator’s responsibility;
- (e) the Provider may deduct from the Operator’s share any outstanding fees, charges, negative balances carried forward, or amounts owed under this Agreement;
- (f) the Provider reserves the right to withhold payments pending verification of compliance with these Terms.
5.5 Reporting and Transparency
The Provider shall make available to the Operator, through the back-office dashboard, monthly reports detailing GGR, Bonus Costs, NGR, Net Revenue, Revenue Share calculations, and any applicable deductions or adjustments. The Operator may raise any queries regarding these reports within ten (10) days of the report being made available. If a manifest error is identified, the Provider shall correct it in the following settlement cycle.
5.6 Currency and Exchange
All fees and financial settlements under this Agreement are denominated in USD ($). Where the Operator’s activities generate revenue in other currencies, conversion to USD shall be performed at the prevailing exchange rate applied by the relevant payment processor at the time of settlement.
5.7 Costs and Deductions
Payment Fees, Supplier Fees, and Refunds are deducted in the calculation of Net Revenue, before the Revenue Share is applied, and are therefore borne by both parties pro rata to their respective shares. Chargebacks are not deducted in the calculation of Net Revenue; they are met from the rolling reserve and dealt with under Section 5.8. The Provider’s share covers the core platform, hosting and maintenance, and CRM and customer support. Nothing in this list is passed through, re-invoiced, or charged to the Operator as an extra. Marketing and player acquisition costs are borne by the Operator.
5.8 Rolling Reserve
Where a payment service provider (PSP) retains a rolling reserve or holdback from the Operator’s transaction volume, the Provider shall release the corresponding funds to the Operator only upon receipt from the relevant PSP. This applies to both regular monthly Settlements and to any final Settlement upon termination of this Agreement. The Provider has no obligation to advance, guarantee, or otherwise make available funds that have not yet been received from the relevant PSP. Rolling reserve periods are determined by the relevant PSP. A rolling reserve is a hold on funds, released on agreed terms; the hold itself is not a cost and is not a deduction from either party’s share. A cost arises only where part of the reserve is not returned, as set out below. The Provider shall inform the Operator of any applicable rolling reserve terms through the back-office dashboard.
Chargebacks are met from the rolling reserve retained by the relevant PSP. Where a reserve is released and part of it is not returned because it has been applied to Chargebacks, that unreturned amount is a cost and is borne by both parties pro rata to their respective shares of Net Revenue. The cost is recognised in the month in which the reserve is released. Where no rolling reserve applies to a payment method, or where Chargebacks exceed the reserve available, the Provider meets the shortfall. The Operator’s pro rata share of that shortfall is carried forward and deducted from the Operator’s share in subsequent months until extinguished; the Provider bears its own share.
5.9 Tax Obligations
The Operator is solely responsible for all tax obligations arising from its activities under this Agreement, including income tax, corporate tax, VAT, GST, withholding tax, and any other applicable levy. The Provider does not provide tax advice. The Operator shall indemnify the Provider for any tax liability or cost arising from the Operator’s failure to comply with its tax obligations.
5.10 Changes to Fees and the Revenue Share Model
The Provider reserves the right, at its sole discretion, to amend these Terms, including the definition and/or calculation methodology of Net Revenue, to reflect changes in costs, market conditions or other relevant commercial factors. Any such amendment shall become effective upon publication of the revised Terms on the Platform and shall apply from that date onwards.
6. Intellectual Property
6.1 Provider’s IP
All Intellectual Property in the Platform — software, technology, infrastructure, databases, game integrations, and documentation — belongs to the Provider and/or its licensors. No ownership rights are transferred to the Operator.
6.2 Operator’s Business, Brand and Domain
The Operator retains full ownership of its own brand name, logo, and creative assets at all times. The Operator grants the Provider a non-exclusive, royalty-free license to use these assets solely for the purpose of operating the Whitelabel Solution during the term. Upon termination, this license ceases and the Provider shall discontinue use of the Operator’s brand assets.
6.3 Transfer and Release of Brand and Domain on Demand
The Operator may, at any time and for any reason, request the transfer and/or release of its Brand and any domain(s). Upon such written request, the Provider shall promptly transfer and/or release the Brand and domain(s) to the Operator (or a party nominated by the Operator) and shall provide all reasonable cooperation and technical assistance required to give effect to the transfer. The Provider shall not withhold, condition, or delay the transfer or release of the Brand or domain(s), and holds no lien, security interest, or other right over them.
6.4 After Termination
Upon termination, the Operator’s rights to use the Platform cease. The Operator retains full ownership of its business, domain(s), and Brand assets, which are transferred or released in accordance with Section 6.3. The Provider will make reasonable efforts to facilitate a smooth transition, including providing the Operator with a reasonable period to communicate with its End Users regarding the change. Data export or migration requests may be accommodated under separate terms and fees, subject to applicable regulatory and data protection requirements; this does not affect the Operator’s unconditional right to its Brand and domain(s) under Section 6.3.
7. Data Protection and Privacy
7.1 Roles
The Operator, whether a legal entity or an individual, acts as the data controller in respect of the personal data of its End Users. The Provider acts as a data processor and processes personal data solely on behalf of the Operator and in accordance with the Operator’s instructions, these Terms, and applicable data protection laws. By entering into this Agreement, the Operator accepts the responsibilities that come with the role of data controller under applicable data protection legislation.
7.2 Data Processing Agreement
The processing of End User personal data by the Provider on behalf of the Operator is governed by the Data Processing Agreement attached as Annex A to these Terms. By accepting these Terms, the Operator also accepts the terms of the Data Processing Agreement. Where required by applicable data protection laws, the Data Processing Agreement shall satisfy the requirements for a written agreement between controller and processor.
7.3 Obligations
Each party shall comply with applicable data protection laws in connection with its activities under this Agreement. The Operator is responsible for ensuring that its own activities, including marketing and player communications, comply with applicable data protection requirements. The Provider shall implement appropriate technical and organizational measures to protect the personal data it processes on behalf of the Operator.
7.4 Privacy Policy
The processing of personal data through the Platform is further described in the Provider’s Privacy Policy, available on the Website. The Operator is responsible for making its own privacy notice available to End Users as required by applicable law.
8. Platform Communications
The Provider reserves the right to communicate directly with End Users registered on the Platform. By entering into this Agreement, the Operator acknowledges and consents to the Provider’s right to contact End Users at its discretion. This right applies to all End Users on the Platform and remains in effect regardless of the status of this Agreement.
9. Confidentiality
Each party shall keep the other’s Confidential Information confidential, except where disclosure is required by law, made to professional advisors, or where the information becomes publicly available through no fault of the receiving party. These obligations continue for three (3) years after the Agreement ends.
10. Liability
10.1 Our Commitment
The Provider is committed to delivering a reliable and high-quality Platform experience. The Platform and Services are provided on an “as is” basis. While we continuously invest in our infrastructure and technology, no online service can guarantee 100% uninterrupted performance. The Provider shall use reasonable efforts to maintain the Platform and to address any technical matters promptly.
10.2 Commercial Outcomes
The Provider makes no guarantee regarding the profitability, revenue, traffic, player volume, or commercial success of the Whitelabel Solution. Commercial success depends on the Operator’s own efforts, market conditions, and factors beyond the Provider’s control, and the Operator enters into this Agreement at its own commercial risk. To the maximum extent permitted by applicable law, the Provider shall not be liable for any damages, losses, costs, or expenses arising from or in connection with the use of the Platform or Services, whether direct, indirect, incidental, or consequential.
11. Responsibility and Indemnification
11.1 Operator’s Responsibility
As the Operator manages its own business, it is only fair that any claims, disputes, or legal matters arising from the Operator’s activities are handled by the Operator. If anything comes up in connection with the Operator’s use of the Whitelabel Solution, its operations, or its presence in any jurisdiction, the Operator agrees to take care of it and to ensure that the Provider does not bear any costs, losses, or expenses (including legal fees) as a result.
11.2 Settlement Restrictions
If any matter directly involves or could affect the Provider, the Platform, or the Provider’s business relationships with License Providers or other third parties, the Operator shall not settle or resolve it without the Provider’s prior written consent.
11.3 Survival
These responsibilities remain in place after this Agreement ends, for any matters that arose during the term.
12. Term and Termination
12.1 Duration
This Agreement begins on the Effective Date and continues for as long as both parties wish to work together.
12.2 Operator Termination
The Operator may end this Agreement at any time by providing sixty (60) days’ written notice. Please note that any prepaid fees, including any Setup Fee paid, are non-refundable, and any fees or Revenue Share accrued up to the end of the notice period remain due.
12.3 Provider Termination
The Provider may end this Agreement for cause:
- (a) immediately in the case of a serious matter (see Section 12.4);
- (b) with fifteen (15) days’ notice for other breaches, giving the Operator a chance to remedy the situation;
- (c) immediately if the Provider reasonably determines that the Operator’s activities pose a risk to the integrity of the Platform or the Provider’s business relationships;
- (d) immediately if the Operator is no longer able to operate lawfully for any reason;
- (e) immediately if a third-party service essential to the Operator’s Whitelabel Solution is terminated or suspended for reasons attributable to the Operator.
The Provider shall not terminate this Agreement without cause.
12.4 Important Considerations
We always aim to resolve matters collaboratively. However, certain situations may require the Provider to act promptly to protect the Platform, its users, and all parties involved. These include, but are not limited to:
- a) Activity in jurisdictions where online gaming may not be permitted;
- b) Payment or data handling outside the Platform environment;
- c) Conduct that undermines the trust and integrity of the business relationship;
- d) Activity that may affect the Platform or the Provider’s business relationships;
- e) Inaccurate or incomplete information provided to the Provider;
- f) Activity that may not be in line with responsible gambling practices;
- g) Outstanding payments that remain unresolved for an extended period;
- h) Any matters relating to the commitments in Sections 3.7 and 3.8.
12.5 Temporary Suspension
If a concern arises that requires review, the Provider may temporarily limit or suspend access to the Platform. The Provider commits to exercising this right fairly and only when genuinely necessary. The Provider will aim to resolve the matter promptly and to keep the Operator informed throughout the process.
12.6 Transition Period
Upon termination (other than for important considerations under Section 12.4), the Provider shall provide a transition period of up to thirty (30) days during which the Operator may take steps to wind down its activities in an orderly manner. During this period, the Whitelabel Solution may remain accessible in a limited capacity at the Provider’s discretion, and the Operator shall continue to comply with these Terms.
12.7 Effects of Termination
Upon termination:
- (a) the Operator’s rights to use the Platform cease (subject to any transition period under Section 12.6);
- (b) the Provider shall prepare a final Settlement within sixty (60) days of the effective date of termination, detailing all amounts due to or from each party;
- (c) the Provider may deduct from any funds payable to the Operator all outstanding Fees, Revenue Share, the Operator’s share of any Chargebacks, processing costs, negative balances carried forward, and any other amounts owed under this Agreement;
- (d) the net balance, if positive, shall be remitted to the Operator within ninety (90) days following the effective date of termination;
- (e) any amounts subject to rolling reserve retention by a PSP or other financial intermediary shall be handled separately and released to the Operator only upon receipt by the Provider from the relevant PSP, in accordance with Section 5.8;
- (f) End User accounts, player data, and associated records belong to the Operator. The migration of such data to another platform or license shall be subject to separate terms and fees agreed between the parties;
- (g) Any End User funds held on the Platform at the time of termination are protected and handled independently from the general Settlement. The Provider shall determine the most appropriate manner of releasing such funds, which may include remittance to the Operator or direct return to End Users;
- (h) The Operator’s business, Brand, and any domain(s) used in connection with it belong to the Operator at all times. Termination of this Agreement does not affect the Operator’s ownership or control over its business, Brand, or domain(s); the Provider shall transfer or release them in accordance with Section 6.3 and shall release any technical configurations linking the domain(s) to the Platform within a reasonable timeframe following termination.
- (i) Sections 6, 7, 8, 9, 10, 11 and 13 survive termination.
13. Governing Law and Disputes
This Agreement shall be governed by and construed in accordance with the laws of the Republic of Cyprus, without regard to conflict of laws principles. Any dispute shall first be addressed through good-faith negotiations for thirty (30) days. If unresolved, the dispute shall be referred to binding arbitration conducted in English, at a venue determined by the Provider. The arbitral award shall be final and binding. Nothing in this Section shall prevent the Provider from seeking urgent interim or injunctive relief from any court of competent jurisdiction to protect its rights, the Platform, or its business relationships.
14. Force Majeure
Neither party is liable for delays caused by events beyond reasonable control, such as natural disasters, pandemics, war, government actions, changes in law, cyberattacks, or infrastructure failures. The affected party shall notify the other promptly and make reasonable efforts to mitigate the impact. If a force majeure event persists for more than sixty (60) days, either party may terminate this Agreement.
15. General Provisions
15.1 Entire Agreement. These Terms, together with their annexes, constitute the entire agreement between the parties on this subject and supersede any prior understanding or arrangement. Where the Operator has signed a separate Whitelabel Technology Services Agreement with the Provider, that agreement and its schedules prevail over these Terms to the extent of any conflict.
15.2 Amendments. We may update these Terms at any time by posting a revised version on the Platform. Changes take effect immediately upon posting. It is the Operator’s responsibility to review these Terms periodically. Continued use of the Platform constitutes acceptance. While we shall use reasonable efforts to notify the Operator of material changes, failure to do so shall not affect the validity of the updated Terms.
15.3 Severability. If any provision is found invalid, the remaining provisions continue in full effect.
15.4 No Waiver. Not enforcing a provision does not constitute a waiver of the right to enforce it later.
15.5 Assignment. The Operator may not assign this Agreement without the Provider’s written consent. The Provider may freely assign, transfer, or novate this Agreement to any affiliate, successor entity, or third party, including in connection with a corporate transaction, restructuring, change of licensing entity, migration to a new gaming license, or internal reorganization, without the Operator’s consent.
15.6 Notices. Written notices should be sent to the email address on file. For the Provider: support@whitelabels.com.
15.7 Relationship. Nothing in this Agreement creates a partnership, joint venture, or employment relationship. The Operator is an independent contractor.
15.8 Third Parties. No third-party beneficiaries, except as provided in Section 11.
15.9 Language. The English version of these Terms prevails over any translation.
15.10 Contact. support@whitelabels.com.
Annex A: Data Processing Agreement
This Data Processing Agreement (“DPA”) forms part of the Terms and Conditions between the Provider and the Operator and governs the processing of personal data by the Provider on behalf of the Operator.
A1. Definitions
In this DPA, unless otherwise defined, terms have the same meaning as in the Terms and Conditions. In addition:
“Data Controller” means the Operator, who determines the purposes and means of the processing of End User personal data.
“Data Processor” means the Provider, who processes personal data on behalf of the Data Controller.
“Personal Data” means any information relating to an identified or identifiable natural person processed through the Platform in connection with the Whitelabel Solution.
“Sub-Processor” means any third party engaged by the Provider to process Personal Data on behalf of the Operator.
“Data Protection Laws” means all applicable laws and regulations relating to the processing of personal data, including where applicable the EU General Data Protection Regulation (GDPR), and any equivalent legislation in other jurisdictions.
A2. Scope and Purpose
The Provider processes Personal Data solely for the purpose of providing the Whitelabel Solution and related services under the Terms and Conditions. The categories of Personal Data processed may include: End User registration data (name, email, date of birth), identity verification data, transaction and payment data, gaming activity data, device and technical data, and communication records. The categories of data subjects are the Operator’s End Users.
A3. Provider’s Obligations as Data Processor
The Provider shall:
- (a) Process Personal Data only on documented instructions from the Operator, unless required to do so by applicable law or exercising its rights under Section 8 (Platform Communications) of the Terms and Conditions, in which case the Provider shall inform the Operator of that legal requirement before processing (unless prohibited by law);
- (b) Ensure that persons authorized to process Personal Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality;
- (c) Implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including measures to protect against unauthorized or unlawful processing and against accidental loss, destruction, or damage;
- (d) Engage Sub-Processors as necessary to deliver the Whitelabel Solution. The Provider shall ensure that any Sub-Processor is bound by data protection obligations consistent with this DPA;
- (e) Taking into account the nature of the processing, assist the Operator by appropriate technical and organizational measures, insofar as this is possible, in fulfilling the Operator’s obligation to respond to data subject requests;
- (f) Assist the Operator in ensuring compliance with its obligations regarding security of processing, notification of personal data breaches, and data protection impact assessments, taking into account the nature of the processing and the information available to the Provider;
- (g) At the choice of the Operator, delete or return all Personal Data after the end of the provision of services, and delete existing copies unless applicable law requires storage of the Personal Data. This is subject to the data migration terms set out in Section 12.7(f) of the Terms and Conditions.
A4. Operator’s Obligations as Data Controller
The Operator shall:
- (a) Ensure that it has a valid legal basis for the processing of Personal Data and that all necessary consents, notices, and authorizations are in place;
- (b) Provide the Provider with clear and lawful instructions regarding the processing of Personal Data;
- (c) Be responsible for the accuracy, quality, and legality of the Personal Data provided or collected through the Whitelabel Solution;
- (d) Ensure that its use of the Platform and its instructions to the Provider comply with Data Protection Laws;
- (e) Handle data subject requests, complaints, and inquiries received directly, using the tools and information made available through the Platform;
- (f) Notify the Provider promptly of any data protection inquiry, complaint, or request that requires the Provider’s assistance.
A5. Data Breach Notification
The Provider shall notify the Operator without undue delay upon becoming aware of a personal data breach affecting Personal Data processed under this DPA. The notification shall include, to the extent available: (a) a description of the nature of the breach; (b) the categories and approximate number of data subjects affected; (c) the likely consequences of the breach; (d) the measures taken or proposed to address the breach. The Operator, as Data Controller, is responsible for making any required notifications to supervisory authorities and affected data subjects in accordance with Data Protection Laws.
A6. International Transfers
Where the processing of Personal Data involves a transfer to a country outside the jurisdiction of the applicable Data Protection Laws, the Provider shall ensure that appropriate safeguards are in place, such as standard contractual clauses or other mechanisms recognized under applicable law. Where the laws of a specific jurisdiction impose additional data protection requirements, those requirements shall apply to the extent mandated by local law.
A7. Duration and Termination
This DPA shall remain in effect for as long as the Provider processes Personal Data on behalf of the Operator. Upon termination of the Terms and Conditions, the provisions of this DPA shall continue to apply to any Personal Data still in the Provider’s possession, until such data is deleted or returned in accordance with Section A3(g).
A8. Governing Law
This DPA shall be governed by the same law that governs the Terms and Conditions. In the event of any conflict between this DPA and the Terms and Conditions, this DPA shall prevail with respect to data protection matters.