Whitelabels.com - Privacy Policy

Last Updated: April 2026

This Privacy Policy explains how the operator of Whitelabels.com (“Provider”, “we”, “us”, or “our”) collects, uses, shares, and protects personal information when you visit, browse, or interact with our Website. Whitelabels.com is a business-to-business (B2B) platform that provides technology solutions for the online gaming industry. This Privacy Policy applies to all visitors, prospective clients, and registered users of the Website.

By accessing the Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, please do not use the Website.

1. Definitions

"Website" means the Whitelabels.com website, including all pages, subdomains, the configurator, checkout, and any related tools, media channels, or applications.

"Provider", "We", "Us", "Our" means the entity responsible for the Whitelabels.com platform, together with its affiliates.

"Visitor" means any individual or entity that accesses or interacts with the Website, whether or not they hold a registered account.

"User" means a Visitor who has created an account, completed the configurator, or otherwise engaged with the Services.

"Personal Data" means any information that relates to an identified or identifiable individual.

"Services" means the products, features, and technology solutions offered through the Website.

2. Information We Collect

2.1 Information You Provide Directly

We collect Personal Data that you voluntarily provide when you:

(a) Register an account on the Website;
(b) Complete the configurator or checkout process;
(c) Contact us via the contact form, email, or our chat feature (Lumio Chat);
(d) Subscribe to our newsletter or marketing communications;
(e) Interact with our support or sales channels.

This may include: name, email address, company name, telephone number, billing address, and payment-related information.

2.2 Information Collected Automatically

When you visit the Website, we and our third-party partners automatically collect certain technical and usage data, including:

(a) IP address;
(b) Browser type, version, and language;
(c) Operating system and device type;
(d) Referring URL and exit pages;
(e) Pages visited, time spent on pages, and clickstream data;
(f) Date and time of visits;
(g) Interactions with Website features (e.g., configurator usage, button clicks, scroll behavior);
(h) Approximate geographic location (derived from IP address).

2.3 Information from Third-Party Tools

We use third-party services that may collect or receive information about your activity on our Website. Our current third-party partners include, but are not limited to:

(a) Google Analytics — collects anonymized usage data, including pages visited, session duration, device information, and user flow through the Website, for the purpose of understanding how visitors interact with our platform;
(b) Meta (Facebook) Pixel — collects data about your activity on the Website, including pages viewed, actions taken (e.g., completing the configurator, reaching checkout), and device information, for the purpose of measuring advertising effectiveness and delivering targeted advertisements on Meta platforms (Facebook, Instagram);
(c) Eyepup — collects behavioral and engagement data, including interactions with Website elements, for the purpose of analytics and user experience optimization;
(d) Stripe — our payment processor collects and processes payment information (credit card details, billing address) directly on its own secure servers for the purpose of processing transactions. We do not store full payment card details on our systems;
(e) Lumio Chat (powered by OpenAI) — our chat feature collects the content of your chat messages, your name (if provided), and technical data for the purpose of providing real-time support. Chat messages may be processed by artificial intelligence (OpenAI) to generate responses. We do not use chat data for advertising purposes;
(f) Mailgun — our email service provider processes your email address and name for the purpose of sending transactional emails, service notifications, and marketing communications (where you have consented).

We may from time to time integrate additional analytics, advertising, communication, or operational tools into the Website. Where such tools collect or process Personal Data, they will be used in accordance with the principles described in this Privacy Policy and for the categories of purposes set out in Section 4. We will update this Privacy Policy periodically to reflect any significant additions. A current list of our third-party tools and their purposes is available upon request at privacy@whitelabels.com.

3. Cookies and Tracking Technologies

3.1 What We Use

We use cookies, pixels, web beacons, and similar tracking technologies on the Website. Our cookie banner allows you to manage your preferences across the following categories:

Strictly Necessary: These are essential for the Website to function properly, including session management and security. These cookies are always active and cannot be disabled through the cookie banner.

Performance & Analytics: These cookies are used by Google Analytics and Eyepup to collect information about how visitors use the Website, including pages visited, session duration, navigation paths, and interactions with Website elements. This data helps us understand visitor behavior and improve the Website experience. These cookies are only loaded with your consent.

Marketing: The Meta (Facebook) Pixel collects information about your browsing activity on our Website to measure the effectiveness of our advertising campaigns and to show you relevant advertisements on Meta platforms (Facebook, Instagram). This may involve the creation of an advertising profile based on your activity. This cookie is only loaded with your consent.

3.2 Meta (Facebook) Pixel — Detailed Disclosure

We use the Meta Pixel to:

(a) Track conversions from Meta advertisements (e.g., when a visitor who clicked on a Facebook ad completes a registration or reaches checkout);
(b) Build audiences for future advertising campaigns based on the actions visitors take on the Website (e.g., retargeting visitors who started but did not complete the configurator);
(c) Optimize our ad delivery by identifying people who are more likely to take specific actions on our Website.

The Meta Pixel may collect: pages visited, actions taken on the Website, device information, browser information, IP address (truncated), and a cookie identifier. This data is shared with Meta Platforms, Inc. and may be used by Meta in accordance with Meta’s own Data Policy. We do not control how Meta uses this data beyond the purposes described above.

You can opt out of Meta’s use of cookies and tracking for advertising purposes through your Meta account settings, through the Digital Advertising Alliance’s opt-out tool (optout.aboutads.info), or through your browser’s cookie settings.

3.3 Additional Tracking Technologies

We may introduce additional tracking, analytics, or advertising technologies from time to time. These will fall into the categories described above (essential, analytics, advertising, or functional) and will be subject to the same principles and consent mechanisms described in this Privacy Policy. Where such technologies involve significant new types of data collection, we will update this policy accordingly.

3.4 How to Manage Cookies

When you first visit the Website, a cookie consent banner will allow you to accept or reject Performance & Analytics and Marketing cookies. Strictly Necessary cookies, when introduced, cannot be disabled as they are essential for the Website to function. You can change your cookie preferences at any time by clicking “Configure” on the cookie banner, or by using the “Clear Cookies & Reset Consent” button below, which will clear all cookies and allow you to set your preferences again. You can also manage cookies through your browser settings. Blocking non-essential cookies will not affect the core functionality of the Website but will limit our ability to understand visitor behavior and deliver relevant advertising.

4. How We Use Your Information

We use the information we collect for the following purposes:

(a) To operate, maintain, and improve the Website and our Services;
(b) To process registrations, manage accounts, and deliver the Services;
(c) To process payments and billing through Stripe;
(d) To communicate with you, including responding to inquiries through the contact form or Lumio Chat, and sending service-related notices;
(e) To send marketing communications where you have consented or where otherwise permitted by law, through Mailgun;
(f) To measure the effectiveness of our advertising campaigns on Meta platforms and other advertising networks;
(g) To deliver targeted advertisements on Meta platforms and other networks based on your activity on the Website;
(h) To build advertising audiences and lookalike audiences on Meta platforms;
(i) To analyze how visitors interact with the Website using Google Analytics and Eyepup, in order to improve user experience and conversion rates;
(j) To detect, prevent, and address fraud, security issues, and technical problems;
(k) To comply with legal obligations and regulatory requirements;
(l) To enforce our Terms of Use and protect our rights and interests.

As the Website and our Services evolve, we may use your information for additional purposes that are compatible with the above and consistent with the principles of this Privacy Policy. We will update this policy to reflect any significant new uses.

5. Legal Basis for Processing

We process Personal Data on the following legal bases:

(a) Contractual necessity: where processing is required to provide our Services, process payments, or perform a contract with you;
(b) Legitimate interests: where processing is necessary for our legitimate business purposes, including analytics, security, advertising optimization, fraud prevention, and service improvement, provided these interests are not overridden by your rights;
(c) Consent: where you have given clear consent for a specific purpose (e.g., marketing emails, non-essential cookies), which you may withdraw at any time;
(d) Legal obligation: where processing is required to comply with applicable laws or regulations.

6. How We Share Your Information

We share your information with the following categories of third parties, solely for the purposes described in this Privacy Policy:

6.1 Analytics and Advertising Partners

(a) Google (Google Analytics) — receives anonymized usage data for analytics purposes. Google may process this data in accordance with Google’s Privacy Policy;
(b) Meta Platforms, Inc. (Meta Pixel) — receives Website activity data for advertising measurement, audience building, and ad optimization. Meta processes this data in accordance with Meta’s Data Policy;
(c) Eyepup — receives behavioral and engagement data for analytics and optimization purposes.

6.2 Service Providers

(a) Stripe — our payment processor, which receives and processes payment information for transaction processing;
(b) Mailgun — our email service provider, which processes email addresses and names for sending transactional and marketing emails;
(c) OpenAI — processes chat message content through our Lumio Chat feature to generate automated responses. OpenAI processes this data in accordance with its own data processing terms.

6.3 Future Partners

As our platform evolves, we may engage additional third-party service providers for analytics, advertising, communication, payment processing, or other operational purposes. Any such partners will process Personal Data solely for the purposes described in this Privacy Policy and under appropriate contractual safeguards.

6.4 Other Disclosures

We may also share your information with:

(a) Professional advisors, including legal counsel, auditors, and accountants;
(b) Regulatory authorities, law enforcement, and government bodies where required by law;
(c) Business transferees in connection with any merger, acquisition, restructuring, or sale of assets;
(d) Affiliated entities within our corporate group.

We do not sell your Personal Data to third parties. Data shared with advertising and analytics partners as described above is used solely for the purposes stated in this Privacy Policy.

7. Data Retention

We retain Personal Data for as long as necessary to fulfill the purposes for which it was collected, including:

(a) Account data: for the duration of your account and for a reasonable period thereafter for administrative, legal, and compliance purposes;
(b) Transaction data: as required by applicable tax and accounting laws (typically 5-7 years);
(c) Analytics data: in aggregated or anonymized form for as long as useful for analytics purposes;
(d) Marketing data: until you unsubscribe or withdraw consent;
(e) Chat data (Lumio Chat): for a reasonable period to provide support continuity and for quality improvement purposes;
(f) Cookie data: as specified in the cookie lifetimes set by each provider (typically 30 days to 2 years depending on the cookie type).

When Personal Data is no longer required, it will be securely deleted or anonymized.

8. Data Security

We implement appropriate technical and organizational measures to protect Personal Data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (TLS/SSL), secure payment processing through Stripe’s PCI-DSS compliant infrastructure, access controls, and regular security reviews.

However, no method of electronic transmission or storage is entirely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

9. Your Rights

Subject to applicable law, you may have the following rights regarding your Personal Data:

(a) Right of access: request a copy of the Personal Data we hold about you;
(b) Right to erasure: request deletion of your Personal Data in certain circumstances;
(c) Right to withdraw consent: withdraw consent at any time where processing is based on consent;
(d) Right to opt out of targeted advertising: you may opt out by adjusting your cookie preferences, using the opt-out tools referenced in Section 3, or contacting us directly.

To exercise any of these rights, please contact us at privacy@whitelabels.com.

10. International Transfers

Your Personal Data may be transferred to, stored, and processed in countries other than the country in which it was collected. In particular, data may be processed by our third-party providers (including Google, Meta, OpenAI, Stripe, Mailgun, and Eyepup) in their respective locations around the world.

Where such transfers occur, we take appropriate steps to ensure that your data is protected in accordance with applicable data protection laws and this Privacy Policy. Where the laws of a specific jurisdiction impose additional data protection requirements, those requirements shall apply to the extent mandated by local law.

11. Applicable Data Protection Laws

Our approach to data protection is designed to comply with applicable laws in the jurisdictions in which we operate and from which our Website is accessed. Where the laws of a specific jurisdiction impose additional or different data protection requirements, those requirements shall apply to the extent mandated by local law, in addition to the provisions of this Privacy Policy.

If you believe that your data protection rights under any applicable law have not been respected, you are entitled to lodge a complaint with the relevant data protection authority in your jurisdiction, or to contact us directly at privacy@whitelabels.com so we can address your concern.

12. Children’s Privacy

The Website is a B2B platform intended for business professionals. It is not directed at individuals under the age of 18. We do not knowingly collect Personal Data from anyone under 18. If we become aware that we have collected data from a minor, we will take prompt steps to delete it.

13. Third-Party Links

The Website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of such websites. We encourage you to review the privacy policies of any third-party website you visit. In particular, please review the privacy policies of our key third-party partners:

(a) Google: policies.google.com/privacy
(b) Meta: facebook.com/privacy/policy
(c) Stripe: stripe.com/privacy
(d) OpenAI: openai.com/privacy
(e) Mailgun: mailgun.com/legal/privacy-policy

14. AI-Powered Features

Our Website includes a chat feature (Lumio Chat) that uses artificial intelligence (OpenAI) to assist with responses. When you use this feature:

(a) The content of your messages is sent to OpenAI for processing;
(b) OpenAI may temporarily process your message content to generate a response;
(c) We do not use your chat data for training AI models;
(d) Chat data is stored by us for support continuity and quality purposes;
(e) You should avoid sharing sensitive personal information (such as financial details or passwords) through the chat feature.

The use of AI is intended to improve the speed and quality of our support. If you prefer to communicate without AI processing, you may contact us directly at support@whitelabels.com.

15. Do Not Track Signals

Some browsers transmit “Do Not Track” signals. The Website does not currently respond to Do Not Track signals, as there is no industry-wide standard for compliance. We will update this policy if a standard is established. You can manage your tracking preferences through cookie settings as described in Section 3.

16. Changes to This Privacy Policy

We may update this Privacy Policy at any time by posting a revised version on the Website. Changes take effect immediately upon posting. It is your responsibility to review this policy periodically. Where required by law, or where changes are material, we shall use reasonable efforts to notify registered users. Continued use of the Website after changes constitutes acceptance of the updated Privacy Policy.

17. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the jurisdiction in which the Provider is incorporated and/or licensed, without regard to conflict of laws principles.

18. Contact Us

If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy or our data practices, please contact us at:

Whitelabels.com
Data Protection Contact: privacy@whitelabels.com
General Inquiries: support@whitelabels.com

Your data, protected.