Gamification

Airdrop

An AirDrop is a flash casino promotion: a countdown, a limited number of prizes, first come first served. How it works, how Lumio runs it, Plus and Pro.

The AirDrop vortex spinning in a dark studio, wrapped in fast golden light trails
An AirDrop is a countdown, a shrinking quantity and a prize: first come, first served. Source: Whitelabels.com.

An AirDrop is a flash promotion that makes a prize available to a limited number of players, first come first served. A countdown runs, a counter shows how many claims are left, and the player claims immediately or loses the opportunity to someone faster.

What is an AirDrop?

An AirDrop is a prize offered to a limited number of players on a first come, first served basis. Its defining mechanic is urgency, built from three pieces: a short window, a fixed quantity, and a countdown.

Its signature reward is Free Spins Timed, a spin allowance valid for a window of time rather than for a fixed number of spins. That keeps the urgency alive even after the prize is claimed.

What does the player see?

The player sees an AirDrop announced with a countdown, the prize on offer, and a quantity counter showing how many claims remain, decreasing in real time. The player claims immediately or loses the opportunity to someone faster.

Claiming is the player's explicit act of participation.

If the reward is Free Spins Timed, it waits for them. When they open an eligible game, they are prompted to activate it, and the timer begins only after their first spin.

Why does an AirDrop matter to you as an Owner?

An AirDrop concentrates player attention on a precise moment. A timed claim race forces a decision now, and the Free Spins Timed mechanic keeps the player under time pressure to engage even after they have claimed.

The result is a rapid spike in active sessions from a single lightweight event. It is effective for stimulating activity during low-traffic periods.

How does Lumio run an AirDrop?

Lumio presents you with AirDrop options and you decide. It proposes the moment and the audience, along with the reward type, the prize quantity and the claim window, for example an AirDrop during peak hours to deepen engagement, or one in a low-traffic window as a reactivation nudge.

Whether an AirDrop is the right instrument at a given moment, or whether something else in your engagement toolkit fits that player and that context better, is Lumio's call to make for your casino.

Which tiers include AirDrop?

AirDrop is packaged in two tiers. Each unlocks a slice of what the feature can do.

TierWhat a drop can offerWhat it unlocks
PlusOne prize type per drop: Free Spins Timed, for example a short window of unlimited spins, available to the first players to claim.The claim race with the signature Free Spins Timed reward. A single reward type keeps setup minimal.
Pro3 different reward types in the same drop, so each player chooses which prize to claim.Multi-reward drops with player choice.

See pricing for the full picture of what sits in each tier.

How does an AirDrop work with your other features?

An AirDrop can distribute rewards that connect to other features on your casino.

It can also be timed to coincide with another running event to amplify it. These are examples, not a complete list.

What is an AirDrop not?

An AirDrop is a moment. It is not a scheduled recurring reward structure (see Calendar), and it is not a time-windowed in-session reward event (see Happy Hour).

Key takeaways

  • An AirDrop makes a prize available to a limited number of players on a first come, first served basis, with a countdown and a claim counter that drops in real time.
  • The signature AirDrop reward is Free Spins Timed, a spin allowance valid for a window of time rather than for a fixed number of spins.
  • Claiming is the player's explicit act of participation.
  • Free Spins Timed wait for the player. The timer starts only after their first spin in an eligible game.
  • Plus drops carry a single reward type, Free Spins Timed. Pro drops can offer 3 different reward types at the same time, so each player chooses which prize to claim.
  • Lumio proposes the moment, the audience, the reward type, the prize quantity and the claim window, and presents you with the options.
Matthieu Tissot
Written by

Matthieu Tissot

Chief Marketing Officer

As the Chief Marketing Officer at Whitelabels.com, Matthieu is passionate about the democratization of iGaming. Starting an online casino should not take multiple months and cost tens of thousands of dollars, and that belief is why he spends his time building content about the industry, making information that used to sit behind expensive consultants and agencies available to the broad masses instead.

Questions

Frequently asked questions

What is an AirDrop in an online casino?

An AirDrop is a flash promotion that makes a prize available to a limited number of players, first come first served. Players see a countdown, the prize on offer, and a counter showing how many claims are left, dropping in real time. The player claims immediately or loses the opportunity to someone faster. Its defining mechanic is urgency.

What are Free Spins Timed?

Free Spins Timed are the signature AirDrop reward: a spin allowance that is valid for a window of time rather than for a fixed number of spins. The reward waits for the player. When they open an eligible game they are prompted to activate it, and the timer only starts after their first spin. That keeps the urgency alive even after the prize is claimed.

How many players can claim an AirDrop?

A fixed number, decided per drop. A fixed quantity is one of the three pieces of the urgency mechanic, alongside a short window and a countdown. Players see the remaining claims tick down in real time. Lumio proposes the quantity along with the reward type and the claim window when it presents you with AirDrop options.

When is an AirDrop worth running?

An AirDrop concentrates player attention on a precise moment, so it produces a rapid spike in active sessions from a single lightweight event. It is effective for stimulating activity during low-traffic periods. Which moment suits your casino is a call Lumio makes for your situation, and it presents you with the options.

Which commercial tiers include AirDrop?

AirDrop is packaged in Plus and Pro. Plus gives you the claim race with the signature Free Spins Timed reward, one reward type per drop, which keeps setup minimal. Pro lets a single drop offer 3 different reward types at the same time, so each player picks the prize they want. See the pricing page for what else sits in each tier.

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