As the Chief Marketing Officer at Whitelabels.com, Matthieu is passionate about the democratization of iGaming. Starting an online casino should not take multiple months and cost tens of thousands of dollars, and that belief is why he spends his time building content about the industry, making information that used to sit behind expensive consultants and agencies available to the broad masses instead.
After years in the Marketing industry, Matthieu became an SEO/GEO affiliate expert and built his expertise in multiple industries such as Crypto, Mobility, AI and Food Online delivery.
At Whitelabels.com Matthieu leads marketing and growth, and still writes and reviews the guides on this site personally, working with specialists across licensing, payments and operations to keep the numbers honest.
Matthieu is on LinkedIn if something here does not add up.
Articles by Matthieu Tissot
The 10 Richest People in iGaming, Ranked
From Bet365's Denise Coates to Stake.com's founders, here is who ranks as the wealthiest people in online gambling today, and what built each fortune.
September 11, 2026
The 10 Biggest Public iGaming Companies, Ranked by Market Cap
The 10 biggest publicly traded iGaming companies, ranked by market cap, from Betsson's 1963 roots to Aristocrat Leisure's $24 billion-plus valuation.
September 10, 2026
UK Gambling Commission License: Why Is It So Hard to Get?
A UK Gambling Commission license caps online slot stakes at £2 to £5 a spin, requires GAMSTOP, and cost operators £60.1 million in fines in one year alone.
September 7, 2026
Tobique Gaming License, Explained Simply
The Tobique Gaming Commission licenses online casinos fast and cheap from a First Nation in New Brunswick, Canada. Here is what it covers and where it stops.
September 6, 2026
How to Start an Online Sportsbook: The Real Cost Breakdown
What it actually costs to launch a sportsbook in 2026, from a $39 setup fee to well over $1,000,000, and why the gap between those numbers is bigger than most guides admit.
September 6, 2026
High-Risk Payment Processors for Online Casinos: What You're Paying For
Casino payment processing runs 3.5% to 5.5% or more, two to three times a normal e-commerce rate. Here is what that fee actually buys, and how to tell a cheap processor from a cost-effective one.
September 6, 2026
What Is KYC and AML Automation in Online Casinos?
KYC verifies who a player is. AML tracks where their money comes from and goes. Here is how online casinos automate both checks in seconds, not days.
September 5, 2026
Ed Craven and Bijan Tehrani: From a RuneScape Casino to Stake.com
Ed Craven and Bijan Tehrani built Stake.com into a multi-billion-dollar crypto casino with no outside investors, and it is banned in dozens of countries.
September 4, 2026
Karel Komárek: From a Valve Loan to the UK National Lottery
Karel Komárek borrowed 300,000 crowns from his father in 1992 to sell valves. Today his company Allwyn runs the UK National Lottery. Here is the full story.
September 3, 2026
Steve Wynn and Encore: How Wynn Las Vegas Became a Luxury Powerhouse
Steve Wynn sold Mirage Resorts, bought the old Desert Inn, and spent almost 5 billion dollars building Wynn Las Vegas and Encore into the Strip's top luxury resort.
September 2, 2026
Paddy Power and Betfair: The £5 Billion Merger That Built Flutter
In September 2015, Paddy Power and Betfair agreed a £5 billion merger of equals. It became Paddy Power Betfair, then renamed itself Flutter Entertainment in 2019.
September 1, 2026
What Is the Martingale Betting System? Why the Doubling Strategy Fails
The Martingale betting system doubles your bet after every loss. It has real 18th-century roots, a Monte Carlo legend, and a math problem that catches up.
August 30, 2026
What Is the D'Alembert Betting System? The Real Math Behind It
The D'Alembert system raises your bet by one unit after a loss, lowers it after a win. It is named after a mathematician who got probability wrong in 1754.
August 30, 2026
What Is Volatility in iGaming? Low, Medium and High Explained
Volatility decides how a casino session feels, frequent small wins or long dry spells before one payout. What low, medium and high mean, and why it is not RTP.
August 30, 2026
What Is Variance in iGaming? The Math Behind the Swings
Variance is the statistical term for how far real results scatter around a game's average. Here is what it measures, how it is worked out, and why it matters.
August 30, 2026
What Is Hit Rate in iGaming? Win Frequency and Near-Misses Explained
Hit rate is how often a spin pays out anything, big or small. See how it ties to volatility, why near-misses feel like wins, and what a real session looks like.
August 30, 2026
What Is Expected Value (EV) in iGaming? EV Explained
Expected value is a bet's average result over time. See why casino bets run negative EV, how advantage players find positive EV, and how Kelly sizes a bet.
August 30, 2026
Online Casino Market: A Guide for New Casino Owners
See how big the online casino market is in 2026, who is playing, and where the growth data comes from: Grand View Research, Mordor Intelligence and the AGA.
August 30, 2026
How to Manage Your Casino Bankroll: Rules That Work
A casino bankroll is money set aside only for play, split by session and bet size, and now checked automatically on UK sites once deposits cross set limits.
August 30, 2026
Lui Che Woo and Family: From Crushed Rock to Casino Empire
Lui Che Woo went from selling street food as a teenager to founding Galaxy Entertainment, one of Macau's biggest casino resort groups. Here is how, and who leads it now.
August 27, 2026
Flutter Entertainment Acquires The Stars Group: The $12.2B Merger
In 2019, Flutter Entertainment and The Stars Group agreed to merge in an all-share deal worth $12.2 billion, creating the world's largest online betting company.
August 27, 2026
Evolution Gaming Acquires NetEnt: The $2.1 Billion Deal, Explained
In 2020, Evolution Gaming bought NetEnt for about $2.1 billion, putting live casino and online slots under one roof. Here is why, and what it built.
August 27, 2026
Denise Coates and Family: The Story Behind Bet365
Denise Coates mortgaged her family's betting shops to build Bet365 out of a portakabin. Here is how a £15 million bet became one of the biggest names in betting.
August 27, 2026
Amaya Gaming Buys PokerStars: The $4.9 Billion Deal, Explained
In 2014, a mid-sized company called Amaya Gaming borrowed heavily to buy PokerStars for $4.9 billion, cash. Here is why it worked, and what it became.
August 27, 2026
What Is RNG Testing? How Casino Games Get Certified Fair
RNG testing is how independent labs like eCOGRA, iTech Labs and GLI verify a casino game's code is genuinely random, unpredictable, and pays out what it claims.
August 26, 2026
What Is House Edge in iGaming? The Casino's Built-In Advantage
House edge is the percentage of every bet a casino expects to keep over the long run. It is 100% minus RTP, and it changes by game, and even by bet.
August 26, 2026
Online Casino Table and Card Games Explained
Blackjack, poker variants, roulette, baccarat, craps and live dealer terms explained in plain English, from push and natural to inside bets and the point.
August 26, 2026
Online Casino Slots and Game Mechanics Explained
Reels, paylines, wilds, scatters, RTP, volatility and jackpots. What every term on a slot's paytable means, explained in plain English.
August 26, 2026
What Is RTP in iGaming? Return to Player Explained
RTP is the share of every dollar wagered that a game pays back over millions of spins, not a promise about tonight's session. Here is what it really means.
August 25, 2026
What Is GGR in iGaming? Gross Gaming Revenue Explained
GGR is what a casino earns from gaming before expenses, total amount wagered minus what's paid back to players. Here is how it differs from turnover, NGR and profit.
August 25, 2026
The Tuvalu iGaming License: Is It Legit?
Some providers sell a Tuvalu gambling license through the Tuvalu Gaming Authority. Here is what independent reporting says about who issues it, and why that matters.
August 25, 2026
Isle of Man Gambling License, Explained Simply
The Isle of Man gambling license is one of iGaming's oldest tier-1 licenses, built since 1962. Here is what it covers, what it costs, and what it does not give you.
August 25, 2026
RevShare vs CPA: Which Casino Affiliate Deal Pays More?
CPA pays a flat fee per depositing player, once. RevShare pays a percentage of what that player loses, every month, for as long as they keep playing. Here is the real math.
August 24, 2026
Understanding Casino Operations: Payments, Support, Compliance & More
What running an online casino involves day to day, payments, support, compliance, fraud and performance tracking, and how much of it Whitelabels.com already runs for you.
August 8, 2026
How to Market Your Own Online Casino
Online casino marketing means navigating strict regulations most businesses never face. See the compliant channels, real costs, and how to track what actually works.
August 6, 2026
Affiliate vs White Label Casino: Why Owning the House Wins
Affiliate commissions are capped and set by someone else. White label ownership keeps the brand, the players and the revenue as yours. Here is the real comparison.
August 2, 2026
White Label vs Turnkey Casino: Which Business Model Should You Choose?
White label and turnkey casinos split ownership and cost in opposite ways. See the real Year 1 numbers, the breakeven point, and who actually owns your player data.
July 31, 2026
Malta Gaming License (MGA) Cost: The Complete 2026 Breakdown
An MGA license costs a €5,000 application fee and €25,000 fixed annual fee, but a realistic first year lands at €80,000 or more once compliance and capital are added.
July 29, 2026
Curacao Gaming License Cost: The Complete 2026 Breakdown
A Curacao gaming license costs about €47,450 a year under the CGA's LOK framework, with Year 1 budgets from €120,000 to €280,000 and a 38% rejection rate.
July 29, 2026
Ultra Odds
Ultra Odds offers a daily set of events at boosted final-result odds. See how the daily rotation works and how it can be combined into one ticket.
July 27, 2026
Odds+
Odds+ offers predefined, boosted combo tickets a player places in one tap. See how it removes the work of building a combo, without losing the value.
July 27, 2026
Multibet Bonus
The Multibet Bonus, also known as an Acca or Accumulator Bonus, boosts winnings as a player adds more selections to a combo bet. See how it scales.
July 27, 2026
Free Spins Timed
Free Spins Timed give a player a window of unlimited spins instead of a fixed count. See how the window starts, how Lumio uses it, and where it connects.
July 27, 2026
Free Spins
Free Spins give a player a fixed number of slot spins at no cost. See how they pay out, how Lumio uses them, and where they connect to other rewards.
July 27, 2026
Free Bonus Buy
A Free Bonus Buy, also known as a Free Bonus Round, grants a slot's bonus round directly, no buy-in required. See how it works and where it fits.
July 27, 2026
Free Bet
A Free Bet lets a player bet on sports without risking their own money. See how it pays out, how Lumio uses it, and where it connects to other rewards.
July 27, 2026
Drops & Wins
Drops & Wins is Pragmatic Play's provider promotion, available on the platform. See how the random drops and tournament-style prizes work for your players.
July 27, 2026
Correct Score
Correct Score refunds the stake, as cash, when a match ends 0-0 and the player did not predict it. See how the promotion protects this one outcome.
July 27, 2026
Bonus Funds
Bonus Funds are bonus balance a player plays with like real money. See how they work, how they're won, and how they connect to the rest of your rewards.
July 27, 2026
BetBuilder+
BetBuilder+ lets a player combine selections from one match into a single ticket, with a built-in odds boost on top. See how it works.
July 27, 2026
2 Goals Ahead
2 Goals Ahead settles a football bet as a winner the moment a player's team leads by two goals, whatever the final result. See how it works.
July 27, 2026
Who is Whitelabels.com for? (All Personas)
Whitelabels.com is built for anyone who wants to own a casino, no gambling background needed. See which of these nine operator profiles matches you.
July 18, 2026
Challenges: Commercial Tiers
What Plus, Pro and Ultra unlock for Challenges, from a single daily goal to concurrent and week-spanning Challenges to chained streaks with a final reward.
July 18, 2026
Challenges
A Challenge is a short-term mission with a clear goal and a visible reward. See how it works for players and how Lumio targets and runs it for you.
July 18, 2026
Wheel of Fortune
The Wheel of Fortune is a deposit-unlocked spin where every spin wins. Plus brings segment-calibrated wheels, and Pro and Ultra add platform-funded jackpot slices.
July 17, 2026
TurboWins
TurboWins rewards a player in real time, right after a wager. See how Turbo Cash works, what Lumio calibrates, and the GGR results platforms measured.
July 17, 2026
Tournaments
Tournaments let your players earn points on casino games or sports bets and climb a live leaderboard. Prize pools are platform-funded on Plus, Pro and Ultra.
July 17, 2026
Meta-Jackpot
The Meta-Jackpot is the Whitelabels.com jackpot system. Pools are network-wide, funded by the platform, and Lumio recommends which jackpot types to run.
July 17, 2026
Loyalty
Loyalty turns every wager into points and ranks, and the shop lets players spend them. How ranks, point campaigns, Lumio and the Plus, Pro and Ultra tiers work.
July 17, 2026
Happy Hour
A Happy Hour is a time-limited window where active casino and sports players get enhanced rewards and prize drops. Lumio runs it for you, start to finish.
July 17, 2026
Calendar
The Calendar is a day-by-day casino reward structure built on consecutive visits. How it works, how Lumio runs it, and what Plus, Pro and Ultra unlock.
July 17, 2026
Airdrop
An AirDrop is a flash casino promotion: a countdown, a limited number of prizes, first come first served. How it works, how Lumio runs it, Plus and Pro.
July 17, 2026
How to Start a White Label Casino (in Under 5 Minutes)
Launching a casino used to cost tens of thousands and take months. Deploy your own branded, compliant casino in under 5 minutes — for a fraction of the cost.
July 15, 2026
Anjouan Gaming License Cost: The Complete 2026 Breakdown
The Anjouan gaming license costs about €22,000 to €28,000 in Year 1 and around €17,000 a year after. Full AOFA fee breakdown plus a Curacao and MGA comparison.
July 14, 2026