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Bonus Funds

Bonus Funds are bonus balance a player plays with like real money. See how they work, how they're won, and how they connect to the rest of your rewards.

A stack of golden Bonus Funds coins lit in a dark studio, a magenta casino chip at its base and golden light trails curling around it
Bonus Funds are bonus balance the player plays with like real money, on any game. Source: Whitelabels.com.

Bonus Funds are a reward type: an amount of money credited to a player as bonus balance, usable for play. Bonus Funds can be configured for either Casino or Sport, they are one of the platform's standard reward types, and they can be granted directly by a promotion or a gamification feature, or as a bonus on deposit that scales dynamically with the deposit's value.

How do Bonus Funds work for the player?

A player receives Bonus Funds as a reward and plays with them like regular balance. The bonus balance is separate from the player's own money and carries a wager attached (a bonus with wager). Regulators that publish rules on this mechanic, such as the UK Gambling Commission, cap wagering requirements and require bonus terms to stay clear and accessible, a useful benchmark when calibrating your own wager multiples. Bonus Funds only transform into Cash, never into another bonus type. Winnings from Free Spins, Free Spins Timed, and Free Bonus Buy can arrive as Bonus Funds, which makes Bonus Funds the intermediate bonus currency of the reward system.

Why do Bonus Funds matter for you?

Bonus Funds are the most flexible casino reward: they work on any game rather than one specific title, which makes them the general-purpose currency of your promotions. When you want a reward that fits any campaign without picking a specific game or bet type, Bonus Funds are the default choice. Bonus Funds and the rest of the reward catalogue ship built into the platform from day one, see how to start a white label casino if you have not launched yet.

How does Lumio use Bonus Funds?

Lumio selects Bonus Funds as the reward for a promotion when flexibility across your whole casino catalogue serves the goal, and calibrates the amount per player segment. How Lumio decides is described on its own page.

How do Bonus Funds work with other systems?

Bonus Funds can be granted as the reward of a Challenge, a Tournament prize, a Calendar day, or a Loyalty shop redemption. These are examples of where Bonus Funds show up, not a complete list.

What are the boundaries of Bonus Funds?

Bonus Funds are the bonus-balance reward type, scopeable to Casino or Sport. The Free Bet is the separate sport-side stake token that Bonus Funds do not replace.

Key takeaways

  • Bonus Funds are bonus balance a player plays with like real money, carrying a wager attached.
  • They can be configured for Casino or Sport, and granted directly or as a bonus on deposit that scales with the deposit's value.
  • Winnings from Free Spins, Free Spins Timed and Free Bonus Buy can arrive as Bonus Funds, making them the reward system's intermediate currency.
  • Bonus Funds only convert into Cash, never into another bonus type.
  • Lumio selects Bonus Funds when flexibility across the whole catalogue serves the goal, and calibrates the amount per player segment.
Matthieu Tissot
Written by

Matthieu Tissot

Chief Marketing Officer

As the Chief Marketing Officer at Whitelabels.com, Matthieu is passionate about the democratization of iGaming. Starting an online casino should not take multiple months and cost tens of thousands of dollars, and that belief is why he spends his time building content about the industry, making information that used to sit behind expensive consultants and agencies available to the broad masses instead.

Questions

Frequently asked questions

What is the difference between Bonus Funds and Cash?

Bonus Funds are bonus balance, separate from a player's own money, and carry a wager attached before they convert to Cash. Cash is the player's real, withdrawable balance. Several other reward types (Free Spins, Free Spins Timed, Free Bonus Buy) pay their winnings out as Bonus Funds rather than Cash directly.

Can Bonus Funds be used on sports bets, not just casino games?

Yes. Bonus Funds can be configured for either Casino or Sport, so the same reward type covers both sides of the platform rather than needing a separate bonus-balance system for each.

Can a player get Bonus Funds just for depositing?

Yes. Bonus Funds can be granted as a bonus on deposit, with the amount scaling dynamically with the deposit's value, on top of being awarded directly through promotions and gamification features.

Which other features can reward a player with Bonus Funds?

A Challenge, a Tournament prize, a Calendar day, and a Loyalty shop redemption can all pay out in Bonus Funds, among other reward types. These are examples, not a complete list of every source.

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