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Free Bet

A Free Bet lets a player bet on sports without risking their own money. See how it pays out, how Lumio uses it, and where it connects to other rewards.

By Matthieu TissotPublished July 27, 20261 min read

A Free Bet slip standing in a dark studio beside a football, ringed by golden light trails — A Free Bet is a stake the player places on sports without risking their own money. Source: Whitelabels.com.

A Free Bet is a sport reward type: a stake the player can place on sports bets without using their own money. It is one of the platform's standard reward types.

How does a Free Bet work for the player?

The player receives a Free Bet of a given value and places it on an eligible sports bet like a normal stake. If the bet wins, the player receives winnings; whether the winnings include the Free Bet's own stake is configurable, covering both common market conventions. The winnings themselves pay out, configurably, as either Cash or Bonus Funds; a given casino chooses its model, so an individual operator may run it one way while the capability covers both.

Why does a Free Bet matter for you?

A Free Bet gives the player a real shot at sports winnings at no cost to their balance, which makes it the natural sport-side reward for your promotions and engagement features. A Free Bet can also be granted as a bonus on deposit, scaling dynamically with the deposit's value.

How does Lumio use the Free Bet?

Lumio selects Free Bets as the reward when the goal involves sports activity, and calibrates values per player segment and the sport event calendar. How Lumio decides is described on its own page.

How does the Free Bet work with other systems?

A Free Bet can be granted by a Challenge, appear in a Tournament prize pool, land on the Wheel of Fortune, or be redeemed in the Loyalty shop. These are examples, not a complete list.

What are the boundaries of the Free Bet?

The Free Bet is the sport-side reward type. The casino-side equivalents are Bonus Funds and Free Spins.

Key takeaways

A Free Bet is a stake the player places on sports bets at no cost to their own balance.
Whether the winnings include the Free Bet's own stake is configurable, covering both common market conventions.
Winnings pay out as either Cash or Bonus Funds, depending on how the casino is configured.
A Free Bet can be granted as a bonus on deposit, scaling dynamically with the deposit's value.
Lumio selects Free Bets as the reward when the goal involves sport activity, calibrating value per segment and event calendar.

Written by

Matthieu Tissot

Chief Marketing Officer

As the Chief Marketing Officer at Whitelabels.com, Matthieu is passionate about the democratization of iGaming. Starting an online casino should not take multiple months and cost tens of thousands of dollars, and that belief is why he spends his time building content about the industry, making information that used to sit behind expensive consultants and agencies available to the broad masses instead.

Questions

Frequently asked questions

Does a Free Bet's stake count toward the winnings?

It is configurable. Some markets return the stake as part of the winnings, others treat the Free Bet as stake-not-returned. The platform supports both conventions, so a casino can run whichever model fits its market.

Do Free Bet winnings pay out as real cash?

They pay out as either Cash or Bonus Funds, depending on how the casino is configured. A given casino chooses its model, so an individual operator may run it one way while the underlying capability covers both.

Can a player earn a Free Bet just by depositing?

Yes. A Free Bet can be granted as a bonus on deposit, with its value scaling dynamically with how much the player deposits, in addition to being awarded through promotions and gamification features.

Which features can reward a player with a Free Bet?

A Challenge, a Tournament prize pool, the Wheel of Fortune, and the Loyalty shop can all grant a Free Bet, among other reward types. These are examples, not a complete list of every source.