Promotions

Ultra Odds

Ultra Odds offers a daily set of events at boosted final-result odds. See how the daily rotation works and how it can be combined into one ticket.

A golden lightning bolt striking in a dark studio, violet arcs branching off it
Ultra Odds highlights a daily set of events at boosted final-result odds. Source: Whitelabels.com.

Ultra Odds is a sport promotion offering a daily selection of events with boosted odds on the final result, higher than the standard price for the same outcome.

How does Ultra Odds work for the player?

Each day the player finds a set of highlighted events carrying visibly increased odds on the final result. The player bets on them like any selection, at the better price, and boosted selections can be combined with each other on one ticket.

Why does Ultra Odds matter for you?

A visibly better price on recognisable events is the simplest value signal a sportsbook can send. The daily rotation gives players a reason to check the offer every day, and combinability lets the value compound.

How does Lumio use Ultra Odds?

Lumio decides which events carry the boost each day and how the daily set is surfaced per segment. How Lumio decides is described on its own page.

How does Ultra Odds work with other systems?

Ultra Odds can anchor a daily sport touchpoint alongside features like the Calendar. This is an example, not a complete list.

What are the boundaries of Ultra Odds?

Ultra Odds boosts chosen single events. Predefined boosted combo tickets are Odds+; boosting the winnings of a player's own combo is the Multibet Bonus.

Key takeaways

  • Ultra Odds boosts the odds on a daily selection of events, above the standard price for the same outcome.
  • The selection is highlighted and rotates daily, giving players a reason to check the offer regularly.
  • Boosted selections can be combined with each other on one ticket, letting the value compound.
  • Ultra Odds boosts single, chosen events, unlike ready-made combo tickets or a player's own multi-selection winnings boost.
  • Lumio decides which events carry the boost each day and how the daily set is surfaced per segment.
Matthieu Tissot
Written by

Matthieu Tissot

Chief Marketing Officer

As the Chief Marketing Officer at Whitelabels.com, Matthieu is passionate about the democratization of iGaming. Starting an online casino should not take multiple months and cost tens of thousands of dollars, and that belief is why he spends his time building content about the industry, making information that used to sit behind expensive consultants and agencies available to the broad masses instead.

Questions

Frequently asked questions

How often does the Ultra Odds selection change?

It rotates daily. Each day the player finds a new set of highlighted events carrying boosted odds on the final result.

Can a player combine multiple Ultra Odds selections on one bet?

Yes. Boosted selections can be combined with each other on a single ticket, letting the value compound across the combo.

What is the difference between Ultra Odds and Odds+?

Ultra Odds boosts the odds on single, chosen events that the player picks themselves. Odds+ is a predefined ticket the platform has already built, with its boosted odds shown up front.

Does Ultra Odds pair well with other features?

Ultra Odds can anchor a daily sport touchpoint alongside features like the Calendar.

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